WordPress.com has introduced a powerful new feature called the WordPress AI Assistant. This tool is built directly into the editor, Media Library, and block notes—so you no longer need to switch between multiple tabs to create content, design pages, or edit images.
Earlier, building a website with AI meant copying text from ChatGPT, generating images from tools like Midjourney, downloading files, and uploading them manually. It worked, but it was slow and disconnected. Now, everything happens inside WordPress itself.
Let’s look at how this new AI Assistant changes the website-building experience.
1. A Design Assistant Inside the Editor
The biggest challenge in website design is turning ideas into reality. The WordPress AI Assistant understands your site’s layout, blocks, structure, and styling.
Instead of manually adjusting settings like padding, font size, or colors, you can simply tell the AI what you want.
You can give commands like:
Design changes
- “Make this section feel more modern and spacious.”
- “Change my site colors to bright and bold.”
Content improvements
- “Rewrite this About page to sound more confident.”
- “Translate this section into Spanish.”
Structure updates
- “Add a testimonials section below this pricing table.”
The AI applies these changes in real time. It works like a no-code developer helping you directly inside the editor.
2. Smart Image Editing in the Media Library
Images are often the hardest part of website creation. WordPress has integrated the “Nano Banana” model directly into the Media Library.
This means you can generate and edit images without using external tools or paid stock photo websites.
You can:
- “Replace this stack of pancakes with waffles.”
- “Turn this image into black and white.”
- “Generate a croissant image for this blog post.”
The AI can edit existing images or create new ones based on your instructions. This saves time, money, and effort.
3. AI Collaboration with Block Notes
WordPress 6.9 introduced Block Notes, allowing teams to comment directly on specific content blocks.
Now, the AI Assistant can be tagged like a teammate.
Just type @ai in block notes and ask for help.
Examples:
- “@ai Please fact-check this block.”
- “@ai Give me 5 headline ideas.”
- “@ai Suggest examples to strengthen this argument.”
This turns the editor into a smart collaboration space where writing, editing, and research happen together.
How to Enable the WordPress AI Assistant
The feature is currently available for:
- WordPress.com Business plan
- WordPress.com Commerce plan
There is no extra cost.
To enable it:
- Go to your Sites list on WordPress.com.
- Click Settings.
- Scroll to AI Tools.
- Toggle it On.
If you built your site using the AI Website Builder, it is already enabled automatically.
Important:
- Works best with Block Themes (Full Site Editing themes).
- Classic themes have limited functionality.
- Image generation works even if the full editor integration is limited.
Why This Is a Big Change
This launch marks a shift from using AI as a separate tool to making AI part of the website infrastructure.
Instead of:
- Writing elsewhere
- Designing elsewhere
- Editing images elsewhere
You now build, write, design, and edit in one place.
Whether you are:
- A blogger creating content
- A business owner building a landing page
- A team managing an editorial workflow
The WordPress AI Assistant helps you move faster with less technical effort.
Frequently Asked Questions
Who can access it?
It is available to WordPress.com Business and Commerce plans at no extra cost. If you used the AI Website Builder, it is automatically enabled.
Does it work with all themes?
It works best with modern Block Themes. Classic themes have limited editor support, but image generation still works in the Media Library.
Can I translate my website?
Yes. You can highlight a section or page and ask the AI to translate it into Spanish or other supported languages directly inside the editor.
What is “Nano Banana”?
Nano Banana is the model powering image generation and editing in the Media Library. It creates high-quality visuals without needing external tools like Midjourney.
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